Do "For Sale" Signs Work?

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I’m here at one of my listings that backs up to a lovely pond and as you can see in the video above, there’s a “For Sale” sign on the property. It’s listed for sale at $1.5 million and it’s all over the internet, but today we want to focus on the sign and why it’s there.

Many people are skeptical or unsure about why they should use a “For Sale” sign when they sell their home. The way we always respond is by asking the question, “What’s your goal when selling a home?” Obviously, it’s to create attention for your home, which will lead to more demand, more offers, and more money. Even a simple thing like this sign can give more eyes, more calls, and more interest in the home.

We always put one, sometimes even two “For Sale” signs on our properties. We put reflectors on the signs as well, so they are more visible at night. Studies show that 15% of the time, buyers find homes through a “For Sale” sign. You want to do everything you can to create attention for your home, and this is an easy, inexpensive way to do so.

If you have any questions for us, don’t hesitate to reach out. We’d love to hear from you!

The Power of Door Knocking

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Selling a home? Click here for a FREE Home Price Evaluation 
Call me at (905) 456-3232  for a FREE home buying or selling consultation

I’m in front of a home that sold last night with 11 offers. Our buyers, unfortunately, missed out on it, but that’s why I’m here checking out other homes available for sale. Our buyers want to purchase a home on this specific street.

After knocking on some doors with my notes, I scheduled four appointments next week with sellers on this block. In these meetings, I conduct a market analysis on their property and ask if they’re open to selling to our buyers. So far, three out of the four are open to selling, which makes us hopeful!

This goes to show the power of simply knocking on doors. It doesn’t have to be about bidding wars. Sometimes, it helps to go find a seller, especially if you’re a buyer frustrated because what you want isn't available to you at the moment. Avoid multiple offer situations and find someone new to list their home!

If you’re thinking about buying or selling a home in the surrounding area, give me a call or send me an email. I’d be happy to help serve your local real estate needs and answer any questions you might have!

Why You Should Consider Pocket Listings

Buying a home? Click here to perform a full home search
Selling a home? Click here for a FREE Home Price Evaluation 
Call me at (905) 456-3232  for a FREE home buying or selling consultation

After recently closing four deals within 24 hours, I wanted to share with you how we put those transactions together so quickly.

We used what’s called an Exclusive Listing Agreement. You might have heard of other ways to list a property, such as sending it off into the MLS. However, we use exclusive listings, or pocket listings.

In two of these cases, investment sellers didn’t want to go through the time and effort of listing in MLS. They didn’t want to deal with staging, professional photography, advertising, and more. Luckily, with our program, they didn’t have to!

Instead, they wanted me to find a buyer quickly. I marketed to our own database of about 19,000 people. For both situations, serious buyers contacted me to express interest in the property. We successfully closed by recruiting buyers from our database alone. The sellers were pleased to earn their asking price, and we managed to dodge a bidding war. This also erased the need for hosting viewings and open houses.

If you’re thinking about buying or selling a Toronto home, give me a call or send me an email. I’d be happy to schedule a time to talk about this program and more!

Avoid These Two Big Mistakes When Selling in Toronto

Buying a home? Click here to perform a full home search
Selling a home? Click here for a FREE Home Price Evaluation 
Call me at (905) 456-3232  for a FREE home buying or selling consultation

I’m here at the Mike Ferry Superstar Retreat. At this three day event, we learned all the top ways to take advantage of Toronto’s incredible real estate market. We also learned about two common pitfalls for sellers to avoid in today’s market. 

First of all, you need to avoid pricing your home incorrectly. Doing so costs you a tremendous amount of money. Our market is so hot that an incorrect price causes you to spend three weeks on the market, which means your listing is going stale. If you do get any offers, they will start coming in lower and lower. Make sure you are priced accurately from the get-go to avoid this. 

The second pitfall is using the wrong marketing strategy. Again, this could cause you to sit on the market and lose money. For example, you’ve probably heard a lot about multiple offers. However, multiple offers are only occurring in certain neighborhoods. If your property is unsuitable for the marketing strategy your agent proposes, you will sit on the market. We want to set you up with a plan that works for the neighborhood you are in. 

If you have any questions, give me a call or send me an email. I would be happy to help you!